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Ecommerce Sales Calendar

Every major shopping holiday of the year — Black Friday, Cyber Monday, Diwali, Singles’ Day and more — each with its recommended sale window and a live countdown, so you can plan and book your promotions before they arrive. The windows are the same ones OfferBanner schedules a banner for.

All dates and countdowns are in UTC

  • Back to SchoolAug 1 – Sep 5, 2026Worldwide·
  • HalloweenOct 24–31, 2026Worldwide·
  • Singles’ Day (11.11)Nov 1–11, 2026Regional · China·
  • DiwaliNov 3–9, 2026Regional · India·
  • El Buen FinNov 13–16, 2026Regional · Mexico·
  • ThanksgivingNov 20–26, 2026Regional · US·
  • Black Friday / Cyber MondayNov 23–30, 2026Worldwide·
  • ChristmasDec 15–26, 2026Worldwide·
  • Boxing DayDec 26, 2026 – Jan 1, 2027Regional · UK · Canada · Australia +1·
  • New YearDec 29, 2026 – Jan 2, 2027Worldwide·
  • Chinese New YearJan 27 – Feb 12, 2027Regional · China · Singapore · MY +3·
  • CarnivalFeb 5–9, 2027Regional · Brazil·
  • Valentine's DayFeb 7–14, 2027Worldwide·
  • Ramadan & EidFeb 25 – Mar 11, 2027Regional · Saudi Arabia · UAE · EG +4·
  • St Patrick's DayMar 10–17, 2027Regional · Ireland · US · UK·
  • EasterMar 21–29, 2027Worldwide·
  • Golden WeekApr 25 – May 6, 2027Regional · Japan·
  • Mother's DayApr 29 – May 9, 2027Worldwide·
  • 618 Mid-Year SaleJun 1–18, 2027Regional · China·
  • Father's DayJun 10–20, 2027Worldwide·
  • Independence DayJun 28 – Jul 4, 2027Regional · US·
  • Summer SaleJul 1–15, 2027Worldwide·
01

How to plan your promotions around the calendar

  1. 01

    See what’s coming

    The calendar lists each shopping holiday with its recommended sale window and a live countdown, sorted by what is next.

  2. 02

    Pick your moments

    Choose the holidays that fit your store — global ones like Black Friday, or regional ones like Singles’ Day and Diwali.

  3. 03

    Schedule the banner

    Book a banner for each date in OfferBanner and it goes live and comes down on its own, so a season never slips past you.

02

The shopping calendar every store plans around

An ecommerce sales calendar is the backbone of a year’s promotions. The big revenue days — Black Friday, Cyber Monday, the winter holidays — are known months ahead, and the stores that win them are the ones that planned the banner, the code and the deadline early instead of scrambling the week before. This calendar lays out every major shopping holiday with its recommended sale window and a countdown, so nothing arrives as a surprise.

It is not only the Western calendar. Singles’ Day (11.11) is the largest shopping event in the world, Diwali drives a season of spending across India, and Golden Week, Boxing Day and 618 each own their markets. A store that sells across borders plans around all of them, and they are all here, with the regional ones marked.

The dates on this page come from the same calendar OfferBanner schedules banners from — so when you are ready to act, booking a campaign for Black Friday is a click, and it launches and retires itself on the dates the calendar names.

03

Sales calendar questions

When is Black Friday?
Black Friday is the day after US Thanksgiving — the Friday after the fourth Thursday of November — and Cyber Monday is the Monday after it. The calendar above always counts down to the next occurrence, whichever year it falls in.
Which shopping holidays should my store run?
Start with the ones your customers observe. Nearly every store runs Black Friday and Cyber Monday; add regional events where you sell — Singles’ Day for China, Diwali for India, Boxing Day for the UK and Canada. The calendar marks which holidays are regional.
How far ahead should I plan a promotion?
For the big days, weeks ahead. The design, the discount and the code all take longer than you expect, and the best inventory and email slots go early. A countdown on this calendar is your cue to start.
Is this sales calendar free?
Yes — free, no sign-up, and the dates update automatically through the year.
04

More free tools

From a date to a campaign

Book the banner before the day arrives

A calendar tells you when. OfferBanner runs the sale: schedule a banner for each holiday, mint the discount code in your own Stripe, and it goes live and comes down on its own — set up by hand or through your AI agent.

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